Recent advertisements have shown IBM comparing itself against AWS in the cloud.
Here is the ZDNet article http://www.zdnet.com/ibm-takes-aim-at-amazon-web-services-via-marketing-campaign-7000022805/.
It seems to be a let down for Big Blue who has forgotten its blue blood and is stooping to compare itself to a company which is about a decade old.
If you missed my blog on the Big 5 it is worth a read again, since most of the analogies seems to have panned out, here is the link
|Photo Credit : Sudesh|
IBM seems to have forgotten that the Elephant can Dance and only needs to learn new steps in the world of SMAC and Internet of Things.IBM should not discount its loyal customer base who are there to cheer and support IBM through thick and thin; some customers could also teach IBM to dance to their tunes.
IBM has all the arsenal required, but is reluctant to open its chest and take off to the cloud, IBM’s survival is not about beating AWS, it needs to do more to make Wall Street smile.
For one it needs to provide all its software applications on a SAAS model ASAP so that it can change the world of computing.
There is no business application that IBM does not have in its arsenal, but it is internally so divided that it has forgotten that the “Sum of parts is greater than Whole”.
It needs to bandy all its application under one SAAS roof and make them available to the world.
Here is what IBM has as per its own web page.
The only element that IBM is missing the inertia to put together a Winning GO TO Market strategy.
Here are some pointers which can put IBM on top of the heap in the cloud war.
a. Selling cloud to the Government is not where the action is , the action is in delivering cloud services to the retail computing user. The Government and large business is a saturated market for IBM, and it needs to focus on the smaller user for future growth. Though winning big deals is always a joy, but the such deals are few. The retail is money on the table, more like the dollar bill on the table before the drink in an US bar, this is real money and now.
b. The Planet story is old, IBM needs to move into the clouds and acquire the speed of Mercury to compete in the world of SMAC which is always turbulent. IBM has to learn new steps, and needs to be quick to respond in the consumer driven marketplace. They need a ship commander like Captain Spock!
c. IBM has to realize that the action is with the end user and not the CIO; the power user has shifted and IBM has address this segment.
d. IBM will come on top if it can change direction, it has shown the world before it can do this, it is time for the Titanic to change course, if it does not then 2014 may be the Titanic year for IBM.
e. Shooting at AWS is not doing any good for IBM, it is not an IBM way of doing business. Remember AWS has the first mover advantage, IBM is entering the party late, no use shooting the leader of the pack.
If AWS goes there is a good chance that Cloud Computing may also crumble; a 10 year old will die without being given a chance to be a teenager.
This will not help IBM if it is betting big on cloud computing since it will not have any competition unless it believes Google is competition.
If AWS goes down so would Twitter and Facebook and many more social media sites which we take for granted in our daily lives.
IBM should not behave like the fox n the story “Grapes as Sour”,
IBM needs to take the mantle of the wizened elder and understand there is space for all including AWS and IBM in the cloud and realize that good wine is not sour grapes.
Do share your thoughts. I am an old IBM fan and wish Big Blue all Success.