Social Media is here to stay as more companies join the band wagon every day, many companies believe the first step in Social Media is to create their company presence with a Facebook Page, Twitter Handle, LinkedIn company page, Pinterest presence and finally a Google Plus+ presence and maybe a few more to be safe !
Most companies do not have a social media strategy or a social media management agenda or team, most of the social media management is outsourced to ad agencies or social media specialists. Companies need to understand they are best equipped to respond and support their customer through social media; customer engagement is too valuable to be outsourced ?
Business could use the services of social media strategists who can help them with their campaign and build a road map for their social media presence and so train their team to handle social media in real time.
Companies who do not handle social media in real time are doomed and will stand out as non-customer focused companies.
|The Toddy Tapper – Social Media is Heady but Be Prepared !|
The CEO must lead the social media charge with a Twitter handle and a blog page at the minimum, CEO’s could learn from Sir Richard Branson (@richardbranson) who has a great social media presence.
Social media affects your company in multitude ways and is unforgiving, one social media gaffe could be the death knell for your company. Companies need to understand that social media is double edged sword, it can hurt and maim with equal ease as it can conquer and subjugate customers.
To get your social media strategy right, start in small increments, big bang does not work for social media, maybe start with a Facebook Page and Twitter handle, tend it well like a good gardener and reap the harvest in abundance. Like a good gardener you must know what to plant, when to harvest and when to leave the land fallow for best outcome of your social media strategy.
Be Prepared before you venture into social media; Be ever watchful like a good gardener and enjoy the benefits of your Social Media Presence!