Recently I had to send a document to my friend and realized I did not have his email easily available, I realized that most conversations with my friend was on Facebook.
My dependence on email had diminished, I am connected with more people be they family, classmates, work mates, acquaintances and others by social media.
Social Media be it Facebook, WhatsApp, LinkedIn, YouTube, Google Hangouts, Twitter has become central to our lives. Over the years I have lost my ability to write personal letters and had switched to a different style suited for emails; today my style of messaging on social media is again different.
|Messaging by Pictures at Nazca – Peru !|
Social Media messaging is driven by Pictures and then text, a family get together shows it all in the pictures or video posted on social media. The pictures speak for themselves and the tags are footnotes to identify people or the location.
The world has shrunk with social media, we no longer need email ids, we just key in the name and presto you find your long lost childhood friend on Facebook.
A flurry of chats and you are connected again like you were back in school.
The ability of Social Media to connect people across different geographies because of association, shared causes or for business has been astounding.
Many believe that Social Media has to be blocked and most corporate do not allow social media in the work place.
I believe it is the corporate loss rather than tackling employee non-productivity, the employee will find ways of accessing the social media through their tablets or mobile phones defeating the very purpose of blocking social media access.
My information Security friends tell me that social media could leak corporate information and become a compliance risk, sensitizing employees by corporate can diminish the risk posed by an employee posting corporate information in social media.
It is time that the corporate embraced social media for business and discarded the old email they need to take a leaf from Retail Banks who provide social media banking and customer delight.
It is time to say adieu to email and embrace Social Media. Are you Ready?