There is an adrenaline rush to prove that Hybrid clouds will win the Gold for cloud adoption.
We have Dell – Virtustream (Vmware & EMC), IBM, HP, NetApp and a few analysts shouting hoarse that Hybrid Clouds is the best route to the cloud.
Back to Basics
Gartner in its it-glossary states – Hybrid cloud computing refers to policy-based and coordinated service provisioning, use and management across a mixture of internal and external cloud services.
Let us revisit the NIST Definition – Hybrid cloud is a composition of two or more clouds (private, community or public) that remain distinct entities but are bound together, offering the benefits of multiple deployment models. Hybrid cloud can also mean the ability to connect collocation, managed and/or dedicated services with cloud resources.
The Question to Ask
So how does Hybrid cloud suddenly become the holy grail for cloud computing, it has been demonstrated that in a hybrid cloud the risks are higher and the responsibilities divided and the economics are skewed.
Who are the Cloud Players
The market leaders who have garnered the public cloud market are Amazon, Microsoft, IBM and Google. It must be noted that HP recently shut down its cloud offering simply because it was a loss making proposition.
Companies need deep pockets to build and sustain public clouds and the leader in this space continues to be Amazon who straddles the public cloud landscape. Today’s stakes are in favor of Amazon capturing 80 percent of the market place for public clouds given its innovation and pace of expansion.
So we have Microsoft and IBM and Google struggling for their market share; Google’s primary revenue model is not from cloud rather it has a robust public cloud platform which for offering its profitable business applications.
This leaves Microsoft and IBM, Microsoft has now turbo charged its cloud presence with its new CEO and does not want to leave any stone unturned in realizing revenue. It has partnered with Dell to offer Azure as a Hybrid service, Dell is a privately owned company and will not invest capital on a Public Cloud, it prefers selling is hybrid cloud technology solutions.
So Dell shouts the loudest about Hybrid clouds and has out shouted anyone who has a different opinion about Hybrid clouds. Dell needs a cloud and its old ally and financier and knight in shining armor Microsoft has been of great help. Dell will do the same tango it did with Microsoft for the operating system, today it is a tango of Dell boxes and Microsoft cloud. Dell has a strong and proven arsenal to deliver secure and reliable hybrid cloud services with the acquisition of Virtustream, Vmware & EMC, which is a commendable strategic acquisition and service offering. Dell has to recover its investments in these great companies it has acquired and being privately owned the pressure to succeed is greater than that of Wall Street analysts.
IBM is the old damsel, the Big Blue, the one company that moves deftly and surely, and the elephant has started its cloud dance. Unfortunately though it has created thunder and lightning in the cloud, the revenue streams are difficult as a late entrant. Plus IBM key revenue is from services which will be upset if it does not offer Hybrid cloud services. So this is a win-win situation for IBM, keep the customers lights on with IBM services and push hybrid cloud as a soother. With most large corporate and government accounts in its portfolio this works best for IBM and enhances the revenue with the use of cloud offering. The customers Board is pacified that its business has not lost on the benefits of the cloud. Also when it comes to building Government Public Clouds or Community Clouds IBM is the partner by choice. We must also remember that IBM and Apple tango together as partners in the cloud ecosystem.
NetApp is the last man standing in the storage market, waiting for the right suitor to buy them, until then their survival is by offering hybrid storage. It is an innovative company and still has its two great offerings Cloud OnTap platform manages both on-premise and cloud storage products and its All Flash FAS businesses which offers a flash storage technology with 20x the performance of traditional hard disk drive systems. Though it is small player when compared to Dell, IBM and HP it is in the reckoning as the lubricant for an on premises or hybrid cloud solution for big data and analytics.
Adrenalin Rush is Short
An adrenalin rush lasts for a short duration and one hopes that the hybrid clouds do not serve the purpose of being used as a stepping stone in the cloud journey of organizations adoption of public clouds driven by economics and performance.
We must follow the hybrid cloud development for a few quarters to know whether Hybrid clouds are really the winners supported by ROI and reliability.
Until then may the loud debate of Hybrid Clouds versus other clouds will continue, the war between those who have a cloud and those who do not have a cloud service will not cease. So there is more play left and we have to wait for the dust to settle to know whether it is a tie between Public and Hybrid or the Hybrid cloud takes it all leaving the Public cloud behind.
Keep tracking these companies to be abreast of this great battle between Public and Hybrid Clouds for cloud dominance.